THE IKEA LIMITED EDITION COLLECTION: INDUSTRIELL
ROLE IN PROJECT: Creative Lead / Art Direction
“HANDMADE IMPERFECTIONS FOR
THE MASSES - PIET HEIN EEK TEAMS UP WITH IKEA”
— CHIARA PASINI, ELLE DECOR
CELEBRATING THE IMPERFECT AND UNIQUE
The INDUSTRIELL collection is the IKEA way of turning massproduced uniformity on its head, by building into a product a beautifully imperfect, human quality without raising its price.
In partnership with designer Piet Hein Eek, a collection was developed with new ways of working with wood, glass, ceramics and textiles. The end results have a unique, human feel that’s quite unexpected for a large-scale production.
WORK:
Creating content to be used on social media, at IKEA store events and for the product launch exhibition at Dutch Design Week in Eindhoven
TEAM:
Account Manager: Magnus Nord
Creative team: Martin Nordin & Maja Boström
Interior and set design: Sigrid Kjell & Nina Warnolf
Food Stylist: Mette Helbæk
Still Photography: Marcus Lawett & Linda Alfvegren
Film Director: William Reynish
Film Production: New Land
