THE IKEA ART PHOTOGRAPHY COLLECTION: NORRHASSEL
ROLE IN PROJECT: Creative lead / Art Direction / Film Photography
“DON’T COPY OTHERS. DO YOUR OWN THING, AND DO IT SERIOUSLY OVER A LONG PERIOD OF TIME”
— HANS STRAND, HASSELBLAD MASTER
BACKGROUND: IKEA X HASSELBLAD
IKEA teamed up with the iconic camera brand Hasselblad to launch NORRHASSEL – a limited-edition poster collection. The photographers who captured the eight motifs in the collection have all won the Hasselblad Masters, a biannual award for long or even lifetime achievements in their profession.
IDEA:
”A photograph on the wall at home is much more than just decoration. It is bringing home a piece of the photographer’s world and imagination. Art serves as a conversation starter, and gives me a chance to share the story behind it. Choosing to hang a piece on the wall also tells a story about who I am, or who I want to be.” Everything in IKEA x Hasselblad is about adding value to the works of art.
WORK:
Creating content to be used on social media, on photography/art fairs and in IKEA store events.
TEAM:
Account Manager: Magnus Nord
Creative team: Marcus Dunberg & Martin Nordin
Still Photography: Oskar Falck
Film Photography: Oskar Falck & Martin Nordin
Production leader: Peter Turkalj
Editing & Post Production: David Gabrielron & Ola Krondahl
Music: Armin Pendek (Lyrics: Louise Andersson)
VIDEOS FOR SOCIAL MEDIA
PR BROCHURE
![PR_NORRHASSEL.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355715849-B7VQ54EOYQLEJLGRLLRM/PR_NORRHASSEL.jpg)
![PR_NORRHASSEL2.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355693363-MY1B7RZBJEOVKFEF2IUS/PR_NORRHASSEL2.jpg)
![PR_NORRHASSEL3.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355716958-JSTCJID64KMBCE2H72FZ/PR_NORRHASSEL3.jpg)
![PR_NORRHASSEL4.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355727067-9OABTNLCTYZXI5JT6XKY/PR_NORRHASSEL4.jpg)
![PR_NORRHASSEL5.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355730527-OZH28H9QIE0LI9EBZ3ET/PR_NORRHASSEL5.jpg)
![PR_NORRHASSEL6.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355746962-KIQ3EDRIHL3GP0MSXV2G/PR_NORRHASSEL6.jpg)
![PR_NORRHASSEL7.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355756822-II6VD0RQ8XQFN0PUI2VP/PR_NORRHASSEL7.jpg)
![PR_NORRHASSEL8.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355771072-ET55QXTIBVCOS5R1DS7Q/PR_NORRHASSEL8.jpg)
![PR_NORRHASSEL9.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355782154-KIG4M6FEBIX52NWB2VI8/PR_NORRHASSEL9.jpg)
![PR_NORRHASSEL10.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355790439-KGCWMF1GETDP9V4QG3H8/PR_NORRHASSEL10.jpg)
![PR_NORRHASSEL11.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355793081-PXVE8INQPUMO0BPO3JMO/PR_NORRHASSEL11.jpg)
![PR_NORRHASSEL12.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355811195-4XVBBGONZFR88M21CU0N/PR_NORRHASSEL12.jpg)
![PR_NORRHASSEL13.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355808081-O4E6WDHH80I6N8VYNKZR/PR_NORRHASSEL13.jpg)
![PR_NORRHASSEL14.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355819657-52KYEAH9N8OD0D259GY9/PR_NORRHASSEL14.jpg)
![PR_NORRHASSEL15.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355822565-RNNTE9WQZ3C5RA38Y2XD/PR_NORRHASSEL15.jpg)
![PR_NORRHASSEL16.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355838159-U57WEUUYSUJF72OUWL10/PR_NORRHASSEL16.jpg)
![PR_NORRHASSEL17.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355834427-R9F5WUK2ZZZJJDGNAC40/PR_NORRHASSEL17.jpg)
![PR_NORRHASSEL18.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355852925-N5JA0OTMMDEXREUKG9HK/PR_NORRHASSEL18.jpg)
![PR_NORRHASSEL19.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355853056-LADZUIQ85FTY3AXTNIIJ/PR_NORRHASSEL19.jpg)
![PR_NORRHASSEL20.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355866881-T5TM2G87LVKG7RNSTKEG/PR_NORRHASSEL20.jpg)
![PR_NORRHASSEL21.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355874878-O9HJM603LXCBNIYAQO8W/PR_NORRHASSEL21.jpg)
![PR_NORRHASSEL22.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355881787-DE92T7CRCO23SGY3AXXM/PR_NORRHASSEL22.jpg)
![PR_NORRHASSEL23.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355889633-E2JIO88E2SNJEUKSMV51/PR_NORRHASSEL23.jpg)
![PR_NORRHASSEL24.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355904118-IOFVV0VZYWD0EV85TMDH/PR_NORRHASSEL24.jpg)
![PR_NORRHASSEL25.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355909493-7IRHEDKM7YRNP1ZTVF9K/PR_NORRHASSEL25.jpg)
![PR_NORRHASSEL26.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355925217-EFMPQODT1OOY79FUJRBW/PR_NORRHASSEL26.jpg)
![PR_NORRHASSEL27.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355930456-7T99XGTBLDS287P0Y0YE/PR_NORRHASSEL27.jpg)
![PR_NORRHASSEL28.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355952710-6JCQJY7HK4E1W1DU23QP/PR_NORRHASSEL28.jpg)
![PR_NORRHASSEL29.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355948427-MKHDO5NVZG08RP4T9TS5/PR_NORRHASSEL29.jpg)
![PR_NORRHASSEL30.jpg](https://images.squarespace-cdn.com/content/v1/5c44f7a155b02c5aa1fb5f8e/1567355960307-1ZMLXM97J7VJM127KX1L/PR_NORRHASSEL30.jpg)